Signaler. Boss Babe Studios . il y a 6 ans | 27 vues. Newer virtual reality and augmented reality tools, which are an evolution of traditional video, bring clients even closer to the products, effectively help eCommerce companies to overcome the touch and feel barrier by creating a bond between company and client that can usually only be forged by an in-person experience. Car Dealership. Dollar Shave Club’s first video was surprising since it broke that mold, speaking to consumers authentically and relatably. It explained to the audience how they can buy the same quality product at a cheaper price. il y a 6 ans | 67 vues. In this video and all following videos from Dollar Shave Club, the central theme is always one of the company’s products and its value proposition. We make products that solve real grooming problems to make your life easier. 3 years ago. Bibliothèque. That’s because we can tell stories well. Dollar Shave Club launched a YouTube video on March 6, 2012, with the title “Our Blades Are F***ing Great”. toheyok890. Dollar Shave Club got its first big boost from a 2012 YouTube video that cost $4,500 and took a single day to shoot. [Back on factory floor, Mike moves towards table displaying a box of razors about to packaged. You can also read the video analysis in the previous post. *Lifetime of Shaves awarded as the equivalent of one (1) pack of razors each month for forty (40) years. The Dollar Shave Club vs The Wet Shaving Club. Because The Dollar Shave Club took one of the most boring products on earth and turned it into a viral phenomenon. The Dollar Shave Club launched with over $1,000,000 in funding from former Myspace CEO Mike Jones’s business incubator Science Inc. The spot features a balloon man, who is upset, because he is living in a dangerous world, where even the prickly innocent cactus seems so terrifying to him. Cost =/= quality. Twitter Support: @DollarShaveClub Dunes West Homes - Dunes West Country Club. New video . Créé en 2011, Dollar Shave Club délivre chaque mois un rasoir à plusieurs centaines de milliers d'abonnés à son service. To talk about your product in a marketing video, you have to first earn the right by forging a relationship with the viewer. It has been reported that the video cost less than $5,000 to make but those numbers, like many production figures, probably hide a lot of unpaid or undeclared contributions from various parties. ), In his pioneering work, Descartes’ Error: Emotion, Reason, and the Human Brain, neuroscientist António Damásio explains that emotions are central to our rational thinking and drive our decisions at key stages of the decision-making process. Camera slowly zooms out as Mike begins to speak.]. Spruce Shave Club is an e-commerce grooming company that offers the most premium shaving razors and herbal shaving essentials. Butter Surfer: Rory Keane Dune Smoother: Jimmy Carozzo Nuts Dryer: John Willamette. Suspicious amount of children toys are hung up all over the background wall. She started her career in TV News — covering elections, hostage takings, and everything in between — before specializing in telling stories about startups. Yeah. If a customer has to see something to believe it, then video is the best way of transporting them to your showroom. But his idea was also bordering on the delusional. From first shave onwards, billions of marketing dollars are spent to maintain the relationship. On March 6, 2012, Dollar Shave Club uploaded its first YouTube video, featuring one-and-a-half minutes of offbeat humor, during which founder Michael Dubin rides in a kid’s wagon, wields a machete, and encounters, among many other things, a person in a bear suit. LOVE YOU ALL SO MUCH! So... watch them. We make products that solve real grooming problems to make your life easier. According to a report (PDF) by The Aberdeen Group, companies that use video grow their revenue 49 percent faster year-over-year than those that don’t, they also get 27 percent higher click-through rates, 34 percent higher web conversion rates, and 41 percent more web traffic. Frame by frame, he parodied the famous introductory video that vaulted Dollar Shave Club into the public consciousness in 2012, and later to a $1 billion sale. Anthony. ], Mike: ‘Stop paying for shave tech you don’t need and stop forgetting to pay for your blades every month – Alejandro and I are gonna’ ship them right to ya’. In a few years’ time, it had catapulted into the realm of the unicorns. Dubin’s comedy training combined with his career in digital media and marketing meant he understood the power you have over an audience when you elicit an emotional response to your content. from Ian Pons Jewell PRO . If a video does its job, you should see a spike in sales. Therefore he is unable to shave his face, because the razors can totally ruin it. Vidéos à découvrir. Few other mediums have the power to reach so many people, so fast, and with such impact while generating such emotion. “At the time, I was helping companies make promotional online videos,” Dubin told the New York Times. The copy is well-crafted and meshes well with his on-camera persona – leaving room for both humor and genuine belief in the product and business model: “What is DollarShav… When Dollar Shave Club released its first video in March 2012, it was a fledgling eCommerce startup. Se connecter. Suspicious amount of children toys are hung up all over the background wall. Spa. As co-CEO and cofounder Neil Blumenthal told Inc, “It was this moment of panic, but also a great opportunity for us to provide awesome customer service and write personalized emails to apologize and explain. Everything you need in the bathroom – from razor blades to grooming products – automatically delivered to your door. And while video has enormous potential and is among the most effective mediums for conveying a company’s message, it’s not a silver bullet. Fortunately the brand has a solution for him. We also make videos about our amazing razors and grooming supplies. Within six hours, Dollar Shave Club’s website crashed. But that video paved the way for its quick success—racking up 4.75 million views in three months and generating 12,000 orders within 48 hours—a volume that shut down Dubin’s servers. Retail Company. Video also gives a company’s audience the most visceral way of experiencing a product. Back in 2012, we invested $100,000 into Dollar Shave Club and the brand saw $65 million in sales a mere two years later, in 2014. Generator Media + Analytics. TBTC_ Suivre. We got you. Let’s break down the Dollar Shave Club approach. Viewers want content that feels homemade, improvisational, and therefore, “real.” On the internet, there are lower expectations when it comes to production values (versus traditional, made-for-television video), but higher expectations when it comes to authenticity. The male grooming category was considered disruption-proof and competition-proof. 0:41. So many online native stores, as well as legacy brands like Gillette, are all asking for a piece of your monthly paycheck to keep you stocked up in blades, creams, lotions, and now anti-chafing testicle cream? Companies should prepare for a spike in sales by having a team on standby who can step in and help with packing and shipping when orders ramp up. So I did the bulk of Dollar Shave Club's creative work in the beginning. The Dollar Shave Club launched with over $1,000,000 in funding from former Myspace CEO Mike Jones’s business incubator Science Inc. Dollar Shave Club content might be wrapped up in humor, but its goal is always to sell. from Ian Pons Jewell PRO . luchianoko. Videos. Open to legal U.S. residents 18+ & Dollar Shave Club Members as of 3/2/21. If so, show that. How Dollar Shave Club Went From One Viral Video to $1 Billion . Once you make those connections, you’ll have implicit permission to drop in a sales message. Such an amazing post. Its content may be outdated, so comments are now closed.. Is your brand charming or endearing? And it isn’t just humor that wins people’s heart. We make products that solve real grooming problems to make your life easier. We love the Dollar Shave campaign so much here at Orama that we decided to re-write the script. We make products that solve real grooming problems to make your life easier. Show that too. The Dollar Shave Club Virales Video - So erstellen Sie ein virales Video Lesezeit: 7 Minuten Hier sind 15 benutzerfreundliche 'Attention Hacking'-Viralvideostrategien, mit denen selbst das langweiligste Produkt der Welt zur gefragtesten Marke der Welt werden kann. Once Dubin had built a relationship with his audience through humor, he had earned the right to slip in information about the razor’s features. S'inscrire. Thanks a lot for another great information. Billion Dollar Brand Club: How Dollar Shave Club, Warby Parker, and Other Disruptors Are. ], Mike: ‘We’re Dollarshave.com and the party, is on.’, [Cuts to music “Karate” by Kennedy (real funky) …And Mike blowing money around with a leaf blower. A dollar. (If you slip in your sales pitch without first winning the audience’s trust, good luck—you’ll need it. Dollar Shave Club. If you can inspire them or teach them something through a video, you will develop a loyal audience and customer base. Star Wars. Crown Cars Dublin. There should also be an IT plan in place, in case an increase in traffic leads to too much pressure on your servers and slows down your site. Advertising The Serious Guy Behind Dollar Shave Club's Crazy Viral Videos Dollar Shave Club founder Michael Dubin is very serious about his hilarious offbeat advertising. Movie. This video was released on March 6, 2012. Then he gets up, walks to the door, and confidently delivers the defining line of the piece: “Our blades are f**king great.” It sets the tone for the rest of the segment and for the next minute, viewers follow Dubin around a warehouse as he drops one-liners—“do you think your razor needs a vibrating handle, a flashlight, a back-scratcher, and ten blades? Recherche. At the end of the day, it is this that caught America’s attention in the company’s launch video. 0:14. Gaming Video Creator. 3 years ago. Advertising The Serious Guy Behind Dollar Shave Club's Crazy Viral Videos Dollar Shave Club founder Michael Dubin is very serious about his hilarious offbeat advertising. Dollar Shave Club used humor, but other emotions work equally well. In under ten seconds he’s made a clear sales pitch: for $1 a month, Dollar Shave Club will send a fresh razor to your home. According to Tubular’s new sponsored social video intelligence product, DealMaker, Dollar Shave Club is currently working with 24 content partners, who have created 69 sponsored videos The most popular is “ 8 Groovy grooming hacks to keep you feelin’ fly this summer! Are the blades any good? Therefore he is unable to shave his face, because the razors can totally ruin it. Join at DollarShaveClub.com to catch future giveaways. This year marks our ninth anniversary, and for that reason, we are giving away a Lifetime of Shaves* to nine DSC members! Regardez Dollar Shave Club : Tranq Dart - TBTC_ sur Dailymotion. ], Mike: ‘And do you like spending 20 dollars a month on brand named razors – 19 go to Roger Federer – ‘[A tennis racket is thrown in from the side. We got you. 0:41. À suivre. Mike bursts through tissue paper wall holding razor example and cont. When Venture Capital Comes Knocking.... As a small business ourselves, The Wet Shaving Club understands the temptation offered by the possibility of a large cash infusion from venture capital that could “jump-start” things, and hit the “fast forward button” on our business plans. He’d spent eight years studying improvisational comedy at the school cofounded by Amy Poehler, the Upright Citizens Brigade, whose alumni include comedy luminaries like Aubrey Plaza, of the sitcom Parks and Recreation, and Ilana Glazer and Abby Jacobson, who wrote and starred in the breakout comedy hit Broad City. walking along factory floor, towards camera as camera moves away. 7.687 Personen sprechen darüber. What is DollarShave.com? Everyone who shaves needs new razors on a fairly regular schedule, right? Twitter Facebook LinkedIn Flipboard 0. Join at DollarShaveClub.com to catch future giveaways. By … As the case of Dollar Shave Club shows, video can generate brand loyalty, attention, and customers for even the youngest eCommerce startups. Dollar Shave Club is the brainchild of Michael Dubin, the suave guy explaining the concept. Welcome to the Internet, where is seems there are no shortage of brands wanting you to sign up for their shave club. Go live ... Dollar Shave Club - Buttery Dunes. In other words, if you can make someone laugh or smile, or on the opposite end of the spectrum, cry or shed a tear, you’ve pierced their defenses and they’ll remember your content, love it, share it, and want to hear from you again. It went supernova-viral in 72 hours. Close-up shot of head and shoulders. [Worker Alejandro pulls tape across box, which Mike then cuts with ridiculously oversized sword, before throwing the package to a man dressed in a bear suit. The Dollar Shave Club Virales Video - So erstellen Sie ein virales Video Lesezeit: 7 Minuten Hier sind 15 benutzerfreundliche 'Attention Hacking'-Viralvideostrategien, mit denen selbst das langweiligste Produkt der Welt zur gefragtesten Marke der Welt werden kann. [Mike is sat at office table. Dollar shave club managed to hit the bullseye in their first video. Dollar Shave Club In-House has released this funny video spot recently. After GQ referred to the company that sells $95 glasses as the “Netflix of eyewear” it met its first year’s sales target in three weeks and ended up with a 20,000 order waitlist. “Dollar Shave Club saw the opportunity to be the first widely known brand to cut razor prices drastically while still maintaining quality & … Fast forward to 2016, less than half a decade after it was founded, Dollar Shave Club was acquired for $1 billion by that other consumer goods giant, Unilever. “I think that’s where things are heading,” Weber told Marketing Land, “lower expectations on video, whatever we use to define as an industry as quality, which I find false in the first place.” And in the social media age, scrappy, shaky camera angles and videos shot on a phone, can all work if the wit, tone, personality, and concept are there. Dollar Shave Club offers three membership plans, which can be upgraded or downgraded at any time. This video helped Dollar Shave Club define their brand as a relaxed, cost-effective alternative to pricey brand-name razors. I wrote the script for that first video spot, and a friend of mine from my improv days shot it in one day for $4,500. ], Mike: ‘We’re not just selling razors, we’re also making new jobs. Dollar Shave Club isn’t just an another razor company, it’s a brand with a distinct humor, culture, and lifestyle. Hmm, looks like this article is quite old! It’s not surprising that Dubin took a comedic approach to his first video. A sincere and open apology, that addresses the issues rather than sweeping them under the carpet, could turn a potentially disgruntled customer into an even stronger advocate. Health/Beauty. Welcome to the Club. Mike Whitney September 21, 2016. Dubin is shown strolling through a fictional representation of a Dollar Shave Club warehouse. Nov 3, 2014 - We deliver amazing razors and grooming supplies. 3.7M likes. NO PURCHASE NECESSARY. He has the camera presence of a seasoned comedic actor (it’s not by accident – he studied improv with the Upright Citizens Brigade) and maintains just the right level of mock seriousness. Taille de la vidéo : Infos ; Fiche technique; En + Dollar Shave Club : Manifique : A Father’s Day Gift (États-unis - 2019) Pour la fête des pères, Dollar Shave Club invite les hommes à bouger leur corps sans aucun complexe… Dollar Shave Club. Successful eCommerce marketing videos alway do one thing: they sell products. Big Box of Razors. Camera swings round to the bear-man who misses the box before putting his thumb up to address the camera in a friendly and cheerful manner. Regarder en plein écran. *Lifetime of Shaves awarded as the equivalent of one (1) pack of razors each month for forty (40) years. Because The Dollar Shave Club took one of the most boring products on earth and turned it into a viral phenomenon. While we believe our review of The Dollar Shave Club is fair and honest, it is also our review. In fact, imperfections are exactly what appeal to people. 0:39. 3,050 talking about this. Click to share on Facebook (Opens in new window), Click to share on Twitter (Opens in new window), Click to share on LinkedIn (Opens in new window), Click to share on Reddit (Opens in new window), Click to email this to a friend (Opens in new window). Mike misses the ball with racket.]. The friendly, down-to-earth tone clearly struck a chord with men who weren’t used to being addressed this way by a brand. [New shot of wall in factory. Vidéos à découvrir. It’s a funny piece. Radical Media pour Dollar Shave Club - rasoirs - novembre 2014 - tranq dart . Dollar Shave Club took 12,000 orders for its subscription razor service in the first two days after a promotional video it released went viral. [Addressing Alejandro] Alejandro, what were you doing last month?’, Mike: ‘I’m no Vanderbulit but this train makes hay’ [Mike motions tooting a trains horn in time to sound] *beepbeep*, Mike [moving across factory tables this time]: ‘So stop forgetting to buy your blades every month and start deciding where you’re gonna stack all those dollar bills am saving you.’, [Mike moves into background consisting of the man-bear, who reveals an American flag and who holds stacks of dollars. See more ideas about dollar shave club, shaving, dollar shave. [Mike stands up and begins moving around the desk towards the door.] Se connecter. I wrote the script for that first video spot, and a friend of mine from my improv days shot it in one day for $4,500. Within six hours, Dollar Shave Club’s website crashed. See more ideas about dollar shave club, shaving, dollar shave. 0:33. It doesn’t get any simpler than that. Therefore he is unable to shave his face, because the razors can totally ruin it. The smug cutup, who serves as CEO, studied at … nügg Beauty. The spot features a balloon man, who is upset, because he is living in a dangerous world, where even the prickly innocent cactus seems so terrifying to him. Michael Dubin, the video's star, founded Los Angeles-based Dollar Shave Club with irreverence in mind. Dollar Shave Club isn’t just an another razor company, it’s a brand with a distinct humor, culture, and lifestyle. Because the relationship between man and blade begins as soon as puberty kicks off. 6,847 talking about this. Regardez Dollar Shave Club : Pay Up - TBTC_ sur Dailymotion. The video begins with founder Michael Dubin sitting at a desk. But that video paved the way for its quick success—racking up 4.75 million views in three months and generating 12,000 orders within 48 hours—a volume that shut down Dubin’s servers. Michael Dubin spent only $4,500 for Dollar Shave Club’s explainer video. Billion Dollar Brand Club: How Dollar Shave Club, Warby Parker, and Other Disruptors Are. He and his team managed to achieve the perfect mix that makes an explainer video explanatory and entertaining at the same time. The content itself is key—it needs to resonate—but a solid distribution strategy also has to follow. We also make videos about our amazing razors and grooming supplies. Recherche. This year marks our ninth anniversary, and for that reason, we are giving away a Lifetime of Shaves* to nine DSC members! Dollar Shave Club content might be wrapped up in humor, but its goal is always to sell. In other words, video will be an investment with a long return—as long as people click on it. Advertising Agency. As a CEO are you witty or funny? Sorry, your blog cannot share posts by email. Regarder en plein écran. 237.2k Followers, 227 Following, 2,000 Posts - See Instagram photos and videos from Dollar Shave Club (@dollarshaveclub) Video might seem like a significant expense, but with effective execution and a solid strategy, it becomes the investment that keeps on giving and it could launch you in the direction of a $1 billion acquisition. Recent Post by Page. When Dollar Shave Club released its first video in March 2012, it was a fledgling eCommerce startup. That really set the tone for how we would run customer service.”. ]. 5 297 en parlent. CEO: Michael Dubin ECD/Copywriter: Alec Brownstein ECD/Art Director: Matt Knapp CD/Copywriter: Aaron Fried CD/Art Director: Matt Orser Senior Proroducer: Matt Sausner. Dollar Shave Club In-House has released this funny video spot recently. Follow up videos, and subsequently the company’s products, developed a cult following. Dollar Shave Club started selling disposable razor subscriptions in 2012. Lots of factors propelled its journey from upstart to competitor to unicorn—hard work, a gap in the market, and a solid product to name just a few. Welcome to the Club. Warby Parker, another eCommerce darling, also had to cope with an enormous spike in sales upon launching. No. On March 6, 2012, Dollar Shave Club uploaded its first YouTube video, featuring one-and-a-half minutes of offbeat humor, during which founder Michael Dubin rides in a kid’s wagon, wields a machete, and encounters, among many other things, a person in a bear suit. All the blades are made in the USA to give the closest and smoothest shaving experience and are completed with a suite of herbal shaving accessories. We can find a resonant idea, we can deliver it in a relatable voice and connect one-to-one.”. We’ll start here with the low-budget ad heard ’round the world. S'inscrire. Stratégies Créations. This website has been my gateway to information :). Herschel Supply Co. Grant's Wishes Inc. Solé Bicycles. Post was not sent - check your email addresses! So... watch them. By the time you finish reading this post and watching their video (the link’s below) – I bet you’ll be whipping out your wallet to get one of their razors… even if you don’t shave. [Passes a toddler sat with shaving a man’s head as he reads calmly.] This is "Dollar Shave Club" by Michael Dubin on Vimeo, the home for high quality videos and the people who love them. Bibliothèque. Why? We love the Dollar Shave campaign so much here at Orama that we decided to re-write the script. walking through factory floor], Mike: ‘Each razor has stainless steel blades and Aloe Vera lubrication strip and a pivot head. Bob Brennaman. That’s what really birthed our brand.”. The YouTube video attracted an unanticipated amount of traffic, which crashed the company's server in the first hour. Full E-book Billion Dollar Brand Club: How Dollar Shave Club, Warby Parker, and Other Disruptors. il y a 6 ans | 27 vues. Dollar Shave Club : Pay Up. It went supernova-viral in 72 hours. Health/Beauty. Dollar Shave Club In-House has released this funny video spot recently. Meanwhile, DSC managed to sell out all their inventory in that time and as referenced above—having already signed up over 2 million paying subscribers—the company has continued to thrive in … In this video, the product line of the firm was explained in a short and snappy manner with an ideal blend of humor and sarcasm to attain the target market. Dollar Shave Club, Marina del Rey, California. At the end of the day, it is this that caught America’s attention in the company’s launch video. 1:54. Radical Media pour Dollar Shave Club - rasoirs - novembre 2014 - pay up . Do you have a cause you particularly care about? It’s so gentle a toddler could use it.’, [Mike cont. And even then, the rest of a company’s communication strategy is critical. … TBTC_ Suivre. Slightly less than a year earlier, Stoikos starred in a video inspired by a viral hit. Create a video . Suspicious amount of children toys are hung up all over the background wall. … Mike[jumping on a pickup reversing to the right of the screen]: ‘And do you think your razor needs a vibrating handle, a flash light, a backscratcher and 10 blades? Slappys. Iris Mansour has interviewed Presidents, Oscar winners, and 10 year-old entrepreneurs… for Fortune, Reuters TV, Mashable, Quartz, The Guardian, and Time Out. Dollar Shave Club In-House has released this funny video spot recently. NO PURCHASE NECESSARY. A video might be an intimidating investment for a young company to make, but perfect should not be the enemy of the good. Video is perhaps the best way for you to communicate those qualities in an authentic manner that allows you to forge meaningful connections with potential customers. And from a sales perspective, a video can make a pitch for your product an infinite number of times, anywhere around the world, at any time of day, without you or your sales team having to be there. There are millions of funny videos on the internet, but Dollar Shave Club’s explainer video was one among few that told a relatable story and served a real purpose. Signaler. This video is that good. il y a 6 ans | 67 vues. Create a video ... Dollar Shave Club - Buttery Dunes. Michael Dubin, the video's star, founded Los Angeles-based Dollar Shave Club with irreverence in mind. This video is that good. Your handsome-ass grandfather had one blade… and polio”—passes a toddler shaving a man’s head, dances with a bear, and weaves in the features that makes his razors stand out. Pages Liked by This Page. Dollar Shave Club & Sponsored Video. We make products that solve real grooming problems to make your life easier. You can also read the video analysis in the previous post.. DollarShaveClub.com –Their Blades Are F***ing Great [Mike is sat at office table. Videos that are shared by “influencers” or the news media get an even bigger push. Lots of factors go into success with video. Close-up shot of head and shoulders. So I did the bulk of Dollar Shave Club's creative work in the beginning. Therefore he is unable to shave … While we think they have a good deal (if you like cartridge razors), we think our deal is better, and we think you will like our product better. You can also read the video analysis in the previous post.. DollarShaveClub.com –Their Blades Are F***ing Great [Mike is sat at office table. In other words, a video needs to get in front of the right people, for it to take off, which gives companies with large social media followings a head start. “You were either going to be very highbrow, slightly unapproachable, extremely aspirational, but really, largely unattainable as a brand—or you were going to approach men as Neanderthals,” Weber told Marketing Land. We got you. A company needs to give careful consideration to where a customer will be directed to after viewing a video; ideally, viewers will be funneled into a sales pipeline in a seamless and natural way. We got you. Butter Surfer: Rory Keane Dune Smoother: Jimmy Carozzo Nuts Dryer: John Willamette. The first Dollar Shave Club video itself was shot for $4,500, which shows that if you get the personality part right, you can be scrappy about how you make your video. We love the Dollar Shave campaign so much here at Orama that we decided to re-write the script. Not bad for an irreverent mashup of comedians, digital storytelling, and blades that are “F***** Great.” How did founder Michael Dubin manage to create a disruptive market model—and sell it for […] Close-up shot of head and shoulders. “I knew immediately I didn’t want to sell them the traditional way.”. So what makes people want to click on, watch, share, discuss, and rewatch a brand video? The story and whole way it was presented and narrated also helped the brand in giving out a message. ], [Cuts to shot of Mike and Alejandro working together in a wheel barrow. 3,050 talking about this. Dubin had a digital marketing background and was excited by the proposal. Mike: ‘Hi. Dollar Shave Club began using video to ensure that their training and messaging remained cohesive. I’m Mike – founder of DollarShave.com. It also gives you leeway to do as Dubin did so effectively, and sell a product. We are not affiliated in any way with The Dollar Shave Club..