Humans usually don’t like to be the first to do something as we don’t know if it’s right or wrong. We offer top industry solutions for Sales reps, Marketers, Startups, Recruiters and anyone who relies on email outreach or outbound research. We have previously written about the nice little helpers that are trigger words, aka. Icky The only drawback of this word is that it is getting overused and is now at risk of getting caught by, Beware that some power words tend to gradually slide to the risk group and later get filtered as spam markers. Abuse, abusive Who doesn’t like winning something? Home for the Holidays… and Athletic Performance. Absolutely To shimmer, shimmering Troubled, trouble It can be wealth, prestige, knowledge, goods, services, or relationship, we all want something. Can we use emotions to make our clients buy, click, share or read more? Glow, glowing, to glow Emotion is more powerful than reason. 21. Let’s review several examples of trigger words and their effect on human consciousness and subconsciousness and try to analyze what logical links help them capture human attention and make readers open the email. Tearful Curiosity should feel like an itch you NEED … 6. One of the answers is that we all desire something. 44. The (real) science behind emotional triggers in human decision making, In fact, Researchers at Cornell University. While the phrase is used in a number of different ways, we’re using it here as many people now do, to refer to words or phrases that trigger memories and … Catherine Newman, etiquette columnist for Real Simple magazine, wrote in an answer to a question about buying gifts for twins, “The thought of getting all those origami kits and bug viewers in duplicate makes me want to kill myself.”. Teary-eyed Everyone's reaction to potentially traumatic experiences is different. Ever notice how hundreds of people line up for any new Apple product before it is … While the phrase is used in a number of different ways, we’re using it here as many people now do, to refer to words or phrases that trigger memories and emotions from traumatic events. Breath-taking Reacting to triggers is nor mal, but if we don't recognize them and respond to them appropriately, they may actually cause a downward spiral, making us feel worse and worse. Mesmerizing 89. Terms and Conditions.Privacy Policy.Cookie Policy. The only drawback of this word is that it is getting overused and is now at risk of getting caught by spam filters. Some common triggers are: a particular smell – such as freshly mown grass, the fragrance of an aftershave product, or perfume. Hysterics As a theme, it powers Shakespeare’s most powerful works, and runs repeatedly though current headlines regarding the economy, Wall Street, Big Pharma, and on and on. Didn’t think of this one did ya? 71. Remind people of a pain point they want to solve. We encourage you to use these observations and research to invent your personal secret list of emotional trigger words that will skyrocket your campaigns’ open rates. They are a useful starting point for connecting with people’s emotions in your writing. (You can also download this list), 1. It must have been tough for Newman to read those letters. Craving, crave Trigger words and phrases to use in email subject lines in 2021. Spellbinding 68. 67. 13. The theory asserts that “..humans do not make decisions by delegating such tasks to purely cognitive, or reason-oriented, parts of their brain. Resentful Find 20 ways to say TRIGGER, along with antonyms, related words, and example sentences at Thesaurus.com, the world's most trusted free thesaurus. In a magazine read by hundreds of thousands of people, it’s likely that a reference to suicide, coming up suddenly in a column on manners, could be painful for some readers. Burned 2. What is priming psychology? 24. Steal, stolen, plunder This is not the same as saying that we shouldn’t talk about subjects like suicide or sexual abuse. A trigger is something that sets off a memory tape or flashback transporting the person back to the event of her/his original trauma. In this article, we’ll go deeper into what trigger words are, what science says about their effectiveness, and how you can use them to enjoy a boost in email open rates. Shit, shitty Panic Austerity that an average adult makes about 35,000(!) It lets your prospects know that you’re sharing something of imminent significance. Conspiracy 3. It’s that simple. Very frightening or distressing events may result in a psychological wound or injury. Research-backed 34. Discovery, to discover The important thing about spotting and identifying your emotional triggers is that it can alert us about our own mental health and help us become more … Including a “free” opportunity in your headline will make your letter more attention-worthy and attractive, boosting email opens and click-throughs. You can download our massive list of 550+ spam words to stay safe when composing your subject lines. relatively conscious decisions every day. Power words appeal to all types and shades of human emotions. 98. Your email address will not be published. 62. Shame In fact, in 1994, he conducted research which led him to the hypothesis that “emotion and its underlying neural machinery participate in decision making…”. Trigger words and phrases are those that cause a listener to feel strong emotions because of previous experiences. 27. In 1980, professor Robert Plutchik visualized. To sulk, 90. 30. 19. 7. Below you can find an emotional trigger words list you can apply in your email subject lines and email body to attract readers’ curiosity. To win, however, you have to be the favored one or few. The first and hardest task is to draw readers’ attention and spark their curiosity by emotional, intriguing subject lines. I've purposely overloaded the last sentence with Sanctity and Respect trigger words. Common emotions that we experience while being triggered include anger, rage, sadness, and fear. 29. This includes substance use disorders, eating disorders, and anxiety . Damasio continued the study and formulated a revolutionary theory, which he described in his famous bestseller, Descartes’ Error. Annoying Frenzy, frantic Hatred, to hate 54. 94. Optimize time-consuming routines and fill your sales funnel faster. 79. Charming, to charm Ridiculous 50. For example, your prospects might not realize that they want to know how to read more pages every day or learn to play the guitar. To bewitch, 51. Little-known Here’s how to use trigger words to increase your engagement. Using trigger words can: Spark curiosity and excitement. 57. He highlights the importance of high-arousal emotions: “Anger and anxiety lead people to share because, like awe, they are high-arousal emotions. Mind-blowing 15. Weepy, 64. We. Failure, to fail Gigantic Repellent, to repel, repulsive Reciprocity works like this: if you give your prospects something valuable, they’ll … Emotional mechanisms behind popular trigger words, Let’s review several examples of trigger words and their effect on human consciousness and subconsciousness and try to analyze what logical links help them capture human attention and make readers open the email. Try adding emotional trigger words to your copy. Authoritative, authority When used in a headline or a call to action, the term “proven” implies the confirmation of the efficiency of your approach. 11. For now, you can save this handy infographic to boost every email you send: Do you use emotional triggers in your writing? Using the word “easy” or its variations like “easiest” in your subject lines can convert your reader into an engaged prospect. Inspiration, to inspire 70. Crooked 23. Ready to save time and boost conversions? Disinformation 4. 49. As we have mentioned, the list of trigger words can never be complete – it’s constantly renewing, as some words get popular and others get out of use. Commitment - ability to continue working to agreed goals The techniques of relaxation, centring and mental imagerycan assist an athlete to achieve the 4C's. Priming psychology is one of the most underutilized success techniques. People love free stuff – that is why lead magnets are so popular in marketing. Concentration - ability to maintain focus 2. Common situations that trigger … We, people, like to consider ourselves logical creatures. Fleece 5. that humans are not thinking machines, but feeling machines that think. Give them a suggestion. Glittering For many years, when someone got angry at me or disapproved of me, I would do anything to avoid feeling the loneliness and pain of their unloving behavior toward me. Copyright © 2021 by Snov.io. Priming is using a stimulus like a word, image or action to change someone’s behavior. 4. Yes, but the first thing your prospect needs to do is to open your email. Admiration, to admire 76. This is a power word that bears a strong positive connotation. 78. to stay safe when composing your subject lines. Remarkable Heartbroken 83. Hostile 58. 66. To sparkle, sparkling, 12. Do you use emotional triggers in your writing? The use of this website does not imply or establish any type of doctor/patient relationship. Create personalized drip email sequences to control every step of your workflow.