pbjs.setConfig(pbjsCfg); metaphor Bedeutung, Definition metaphor: 1. an expression, often found in literature, that describes a person or object by referring to…. Pay attention to what I did NOT do well like camera focus, volume, font size, etc. initAdSlotRefresher(); bids: [{ bidder: 'rubicon', params: { accountId: '17282', siteId: '162036', zoneId: '776130', position: 'btf' }}, Metaphor: All the world’s a stage. { bidder: 'appnexus', params: { placementId: '19042093' }}, "authorization": "https://dictionary.cambridge.org/auth/info?rid=READER_ID&url=CANONICAL_URL&ref=DOCUMENT_REFERRER&type=ENTRY_TRANSLATE&v1=english&v2=metaphor&v3=&v4=english&_=RANDOM", 'increment': 0.5, dfpSlots['houseslot_b'] = googletag.defineSlot('/2863368/houseslot', [], 'ad_houseslot_b').defineSizeMapping(mapping_houseslot_b).setTargeting('sri', '0').setTargeting('vp', 'btm').setTargeting('hp', 'center').setCategoryExclusion('house').addService(googletag.pubads()); }; { bidder: 'sovrn', params: { tagid: '446381' }}, More example sentences. Subscribe to America's largest dictionary and get thousands more definitions and advanced search—ad free! pbjsCfg.consentManagement = { if(window.isGDPRMode()){ A mixed metaphor may also be used with great effectiveness, however, as in Hamlet's speech: Whether 'tis nobler in the mind to suffer, The slings and arrows of outrageous fortune, Or to take arms against a sea of troubles. What made you want to look up metaphor? { bidder: 'pubmatic', params: { publisherId: '158679', adSlot: 'cdo_btmslot' }}]}, Es ist eine Metapher für die Abhängigkeit von der Technik. { bidder: 'triplelift', params: { inventoryCode: 'Cambridge_SR' }}, },{ metaphor definition: 1. an expression, often found in literature, that describes a person or object by referring to…. else {code: 'ad_btmslot_a', pubstack: { adUnitName: 'cdo_btmslot', adUnitPath: '/23202586/cdo_btmslot' }, mediaTypes: { banner: { sizes: [[300, 250]] } }, } { bidder: 'onemobile', params: { dcn: '8a969411017171829a5c82bb4deb000b', pos: '8a9699e70178783c43f941643ca4022f' }}, { bidder: 'ix', params: { siteId: '555365', size: [300, 250] }}, { bidder: 'criteo', params: { networkId: 7100, publisherSubId: 'cdo_rightslot2' }}, { bidder: 'openx', params: { unit: '539971063', delDomain: 'idm-d.openx.net' }}, bids: [{ bidder: 'rubicon', params: { accountId: '17282', siteId: '162036', zoneId: '776160', position: 'atf' }}, bids: [{ bidder: 'rubicon', params: { accountId: '17282', siteId: '162036', zoneId: '776156', position: 'atf' }}, { bidder: 'ix', params: { siteId: '194852', size: [300, 250] }}, Definition of Metaphor. bids: [{ bidder: 'rubicon', params: { accountId: '17282', siteId: '162036', zoneId: '1666926', position: 'btf' }}, { bidder: 'criteo', params: { networkId: 7100, publisherSubId: 'cdo_topslot' }}, ga('create', 'UA-31379-3',{cookieDomain:'dictionary.cambridge.org',siteSpeedSampleRate: 10}); A glance at their Latin and Greek roots offers a simple way of telling these two closely-related figures of speech apart. 5 – Creative Metaphors. {code: 'ad_topslot_b', pubstack: { adUnitName: 'cdo_topslot', adUnitPath: '/23202586/cdo_topslot' }, mediaTypes: { banner: { sizes: [[728, 90]] } }, She is a shining star. expires: 365 (C14: from Latin animal (n), from animalis (adj) living, breathing; see anima) animal husbandry. Test your visual vocabulary with our 10-question challenge! "sign-in": "https://dictionary.cambridge.org/auth/signin?rid=READER_ID", { bidder: 'onemobile', params: { dcn: '8a9690ab01717182962182bb50ce0007', pos: '8a9694390178783c4ccf4164d12a0272' }}, { bidder: 'onemobile', params: { dcn: '8a9690ab01717182962182bb50ce0007', pos: '8a9699e70178783c43f941652a820248' }}, { bidder: 'criteo', params: { networkId: 7100, publisherSubId: 'cdo_leftslot' }}, var pbHdSlots = [ { bidder: 'triplelift', params: { inventoryCode: 'Cambridge_MidArticle' }}, Delivered to your inbox! In poetry a metaphor may perform varied functions, from noting simple similarity between things to evoking a broad set of associations; it may exist as a minor element, or it may be the central concept and controlling image of the poem. var mapping_topslot_a = googletag.sizeMapping().addSize([746, 0], []).addSize([0, 550], [[300, 250]]).addSize([0, 0], [[300, 50], [320, 50], [320, 100]]).build(); {code: 'ad_btmslot_a', pubstack: { adUnitName: 'cdo_btmslot', adUnitPath: '/23202586/cdo_btmslot' }, mediaTypes: { banner: { sizes: [[300, 250], [320, 50], [300, 50]] } }, {code: 'ad_topslot_b', pubstack: { adUnitName: 'cdo_topslot', adUnitPath: '/23202586/cdo_topslot' }, mediaTypes: { banner: { sizes: [[728, 90]] } }, We may run into trouble, especially if we run up a bill at the bar. 6 of or relating to the physical needs or desires; carnal; sensual. googletag.enableServices(); { bidder: 'criteo', params: { networkId: 7100, publisherSubId: 'cdo_rightslot' }}, Example 2. { bidder: 'triplelift', params: { inventoryCode: 'Cambridge_HDX' }}, iasLog("setting page_url: - https://dictionary.cambridge.org/dictionary/english/metaphor"); "noPingback": true, Simile: My heart is like a lonely hunter. It's not actually true but it gives the reader a clearer idea of what it is like. { bidder: 'sovrn', params: { tagid: '346688' }}, "authorizationTimeout": 10000 iasLog("criterion : cdo_ptl = entry-lcp"); ga('set', 'dimension2', "entryex"); { bidder: 'triplelift', params: { inventoryCode: 'Cambridge_MidArticle' }}, { bidder: 'criteo', params: { networkId: 7100, publisherSubId: 'cdo_btmslot' }}, ( ˈmetəfə) noun. For example, if you want to say that someone is very shy and frightened of things, you might say that they are a mouse. { bidder: 'triplelift', params: { inventoryCode: 'Cambridge_Billboard' }}, { bidder: 'sovrn', params: { tagid: '705055' }}, googletag.cmd.push(function() { When Neil Young sings, "Love is a rose," the word "rose" is the vehicle for the term "love," the tenor. With respect to the problem of invisibility, the crystal. { bidder: 'ix', params: { siteId: '195466', size: [728, 90] }}, 1. : a word or phrase for one thing that is used to refer to another thing in order to show or suggest that they are similar. userIds: [{ A metaphor is an imaginative way of describing something by referring to something else which is the same in a particular way. window.__tcfapi('removeEventListener', 2, function(success){ Metaphor Examples in Literature. googletag.pubads().setTargeting("sfr", "cdo_dict_english"); For strictly correct completion of the metaphor, sea should be replaced by a word like host. William Shakespeare’s Romeo and Juliet uses metaphor to break down the intensely emotional themes of love. A metaphor (from the Greek “metaphorá”) is a figure of speech that directly compares one thing to another for rhetorical effect. { bidder: 'sovrn', params: { tagid: '346693' }}, How to use a word that (literally) drives some pe... Can you correctly identify these flowers? }); { bidder: 'triplelift', params: { inventoryCode: 'Cambridge_SR' }}, bids: [{ bidder: 'rubicon', params: { accountId: '17282', siteId: '162036', zoneId: '1666926', position: 'btf' }}, iasLog("OT mode", "CCPA"); 'max': 8, { bidder: 'sovrn', params: { tagid: '346698' }}, if(window.isGDPRMode()) { addPrebidAdUnits(pbAdUnits); Mit Flexionstabellen der verschiedenen Fälle und Zeiten Aussprache und relevante Diskussionen Kostenloser Vokabeltrainer { bidder: 'sovrn', params: { tagid: '446381' }}, The expression time flies is also metaphorical, with time being identified with a bird. bids: [{ bidder: 'rubicon', params: { accountId: '17282', siteId: '162036', zoneId: '776156', position: 'atf' }}, { bidder: 'sovrn', params: { tagid: '446382' }}, { bidder: 'onemobile', params: { dcn: '8a969411017171829a5c82bb4deb000b', pos: '8a9694390178783c4ccf4165904d028a' }}, }); dfpSlots['rightslot2'] = googletag.defineSlot('/23202586/cdo_rightslot2', [[300, 250], [120, 600], [160, 600]], 'ad_rightslot2').defineSizeMapping(mapping_rightslot2).setTargeting('sri', '0').setTargeting('vp', 'mid').setTargeting('hp', 'right').addService(googletag.pubads()); In other words, a resemblance of two contradictory or different objects is made based on a single or some common characteristics. We use cookies to enhance your experience on our website, including to provide targeted advertising and track usage. 'min': 3.05, dfpSlots['houseslot_a'] = googletag.defineSlot('/2863368/houseslot', [300, 250], 'ad_houseslot_a').defineSizeMapping(mapping_houseslot_a).setTargeting('sri', '0').setTargeting('vp', 'mid').setTargeting('hp', 'right').setCategoryExclusion('house').addService(googletag.pubads()); Creative metaphor is an original difference that calls plan to itself as a figure of speech. { bidder: 'openx', params: { unit: '539971065', delDomain: 'idm-d.openx.net' }}, storage: { dfpSlots['leftslot'] = googletag.defineSlot('/23202586/cdo_leftslot', [[120, 600], [160, 600]], 'ad_leftslot').defineSizeMapping(mapping_leftslot).setTargeting('sri', '0').setTargeting('vp', 'top').setTargeting('hp', 'left').addService(googletag.pubads()); See the full definition for metaphor in the English Language Learners Dictionary, Thesaurus: All synonyms and antonyms for metaphor, Nglish: Translation of metaphor for Spanish Speakers, Britannica English: Translation of metaphor for Arabic Speakers, Britannica.com: Encyclopedia article about metaphor. }); A Metaphor is a figure of speech that makes an implicit, implied, or hidden comparison between two things that are unrelated, but which share some common characteristics. { bidder: 'criteo', params: { networkId: 7100, publisherSubId: 'cdo_topslot' }}, { bidder: 'criteo', params: { networkId: 7100, publisherSubId: 'cdo_rightslot2' }}, timeout: 100 A metaphor is a figure of speech that makes a comparison between two unlike things. iasLog("OT mode", "default"); A metaphor is an imaginative way of describing something by referring to something else which is the same in a particular way. Accessed 20 Apr. name: "idl_env", googletag.pubads().disableInitialLoad(); priceGranularity: customGranularity, { bidder: 'onemobile', params: { dcn: '8a969411017171829a5c82bb4deb000b', pos: '8a9699e70178783c43f941643ca4022f' }}, { bidder: 'triplelift', params: { inventoryCode: 'Cambridge_SR' }}, metaphor - WordReference English dictionary, questions, discussion and forums. { bidder: 'pubmatic', params: { publisherId: '158679', adSlot: 'cdo_topslot' }}]}, googletag.pubads().setTargeting("cdo_ptl", "entry-lcp"); iasLog("criterion : cdo_pc = dictionary"); iasLog("criterion : cdo_pt = entry"); {code: 'ad_rightslot2', pubstack: { adUnitName: 'cdo_rightslot2', adUnitPath: '/23202586/cdo_rightslot2' }, mediaTypes: { banner: { sizes: [[300, 250], [120, 600], [160, 600]] } }, { bidder: 'onemobile', params: { dcn: '8a969411017171829a5c82bb4deb000b', pos: '8a9694390178783c4ccf416493da026b' }}, 'min': 31, } else if(window.isCCPAMode()) { { bidder: 'openx', params: { unit: '539971066', delDomain: 'idm-d.openx.net' }}, an instrumental rationality that is. a form of expression (not using `like' or `as')in which a quality or characteristic is given to a person or thing by using a name, image, adjective etc normally used of something else which has similar qualities etc. pbjsCfg.consentManagement = { iframe: { dfpSlots['topslot_a'] = googletag.defineSlot('/23202586/cdo_topslot', [], 'ad_topslot_a').defineSizeMapping(mapping_topslot_a).setTargeting('sri', '0').setTargeting('vp', 'top').setTargeting('hp', 'center').addService(googletag.pubads()); For example, if you want to say that someone is very shy and frightened of things, you might say that they are a mouse . bids: [{ bidder: 'rubicon', params: { accountId: '17282', siteId: '162036', zoneId: '776130', position: 'btf' }}, { bidder: 'openx', params: { unit: '539971079', delDomain: 'idm-d.openx.net' }}, All Free. One of the most commonly cited examples of a metaphor in English literature comes from the … { bidder: 'ix', params: { siteId: '194852', size: [300, 250] }}, "sign-out": "https://dictionary.cambridge.org/auth/signout?rid=READER_ID" { bidder: 'ix', params: { siteId: '195467', size: [300, 250] }}, { bidder: 'onemobile', params: { dcn: '8a969411017171829a5c82bb4deb000b', pos: '8a9691010178783c4831416439820259' }}, if(!isPlusPopupShown()) if(pl_p) { bidder: 'triplelift', params: { inventoryCode: 'Cambridge_SR' }}, } else { { bidder: 'criteo', params: { networkId: 7100, publisherSubId: 'cdo_btmslot' }}, These are words often used in combination with metaphor. Metaphor: She was a wildfire of rage. addPrebidAdUnits(pbAdUnits); ‘Images are often presented through figures of speech like simile and metaphor.’. Simile: All the world is like a stage. { bidder: 'ix', params: { siteId: '555365', size: [160, 600] }}, type: "html5", "login": { } else { { bidder: 'appnexus', params: { placementId: '11654156' }}, googletag.pubads().setCategoryExclusion('lcp').setCategoryExclusion('resp').setCategoryExclusion('wprod'); { bidder: 'ix', params: { siteId: '555365', size: [300, 250] }}, bids: [{ bidder: 'rubicon', params: { accountId: '17282', siteId: '162036', zoneId: '776156', position: 'atf' }}, },{ { bidder: 'openx', params: { unit: '539971066', delDomain: 'idm-d.openx.net' }}, "authorizationFallbackResponse": { {code: 'ad_rightslot2', pubstack: { adUnitName: 'cdo_rightslot2', adUnitPath: '/23202586/cdo_rightslot2' }, mediaTypes: { banner: { sizes: [[300, 250], [120, 600], [160, 600]] } }, It may provide clarity or identify hidden similarities between two different ideas. }, tcData.listenerId); They're not lies or errors, though, because metaphors are not intended to be interpreted literally. Metaphor definition, a figure of speech in which a term or phrase is applied to something to which it is not literally applicable in order to suggest a resemblance, as in “A mighty fortress is our God.” … var dfpSlots = {}; Metaphors are figures of speech that are not true in a literal way. { bidder: 'openx', params: { unit: '539971063', delDomain: 'idm-d.openx.net' }}, bids: [{ bidder: 'rubicon', params: { accountId: '17282', siteId: '162050', zoneId: '776358', position: 'atf' }}, { bidder: 'appnexus', params: { placementId: '11654156' }}, Lots of common words we use every day were originally vivid images, although they exist now as dead metaphors whose original aptness has been lost. { bidder: 'triplelift', params: { inventoryCode: 'Cambridge_SR' }}, } { bidder: 'sovrn', params: { tagid: '387233' }}, { bidder: 'criteo', params: { networkId: 7100, publisherSubId: 'cdo_topslot' }}, { bidder: 'criteo', params: { networkId: 7100, publisherSubId: 'cdo_rightslot' }}, {code: 'ad_topslot_a', pubstack: { adUnitName: 'cdo_topslot', adUnitPath: '/23202586/cdo_topslot' }, mediaTypes: { banner: { sizes: [[300, 50], [320, 50], [320, 100]] } }, The ray-like appearance of the daisy, which opens and closes with the sun, is reminiscent of an eye that opens in the morning and closes at night. { bidder: 'triplelift', params: { inventoryCode: 'Cambridge_HDX' }}, params: { { bidder: 'pubmatic', params: { publisherId: '158679', adSlot: 'cdo_rightslot' }}]}, } This article and the Metaphor Boxes in Macmillan Dictionary were written by Dr Rosamund Moon, an expert in the field of metaphor. Simile comes from the Latin word similis (meaning “similar, like”), which seems fitting, since the comparison indicated by a simile will typically contain the words as or like. The idea behind the 800 pound gorilla metaphor is that a person or organization has enough power and strength behind it to crush any competition in its path. { bidder: 'onemobile', params: { dcn: '8a969411017171829a5c82bb4deb000b', pos: '8a9694390178783c4ccf4165904d028a' }}, Unlike a simile, where two things are compared directly using like or as, a metaphor's comparison is more indirect, usually made by stating something is something else. ga('send', 'pageview'); Add metaphor to one of your lists below, or create a new one. There are phenomena that occur only at certain scales, and which thereby are poor models or metaphors for other levels. } googletag.pubads().setTargeting("cdo_dc", "english"); You see, menudo is our chicken soup for the body and soul, our, The hapless Humpty Dumpty often crops up as a, Ben Strong, senior, football player, leader of the prayer group, the boy whose very name is a, Baseball devotees love to wax about their sport being a, That this virus snuck into a hospital that was supposed to be free of it is a, Being stuck reliving the same day is a great, Whether the system becomes Medicare for all in Vermont Sen. Bernie Sanders’ vision — specifically using the nation’s healthcare system for older people as a model for everyone — or as a, Yet, with almost exactly a year to go until their planned start, her jump could also serve as a, Mike Cahill's sci-fi drama has an interesting premise – alternate realities as, Post the Definition of metaphor to Facebook, Share the Definition of metaphor on Twitter, 'Infrastructure': A New Word from Old Roots. [...] still the effective metaphor of a science a nd a. (a device that produces) a powerful, narrow beam of light that can be used as a tool to cut metal, to perform medical operations, or to create patterns of light for entertainment, Breaking the ice and throwing caution to the wind (Weather idioms, Part 3), Clear explanations of natural written and spoken English. These examples are from corpora and from sources on the web. var googletag = googletag || {}; btScript.src = '//idmgroup-com.videoplayerhub.com/videoloader.js'; Any opinions in the examples do not represent the opinion of the Cambridge Dictionary editors or of Cambridge University Press or its licensors. ‘It is his method of organising words, images and metaphors to create the particular effect he seeks to achieve.’. English Language Learners Definition of metaphor : a word or phrase for one thing that is used to refer to another thing in order to show or suggest that they are similar : an object, activity, or idea that is used as a symbol of something else { bidder: 'criteo', params: { networkId: 7100, publisherSubId: 'cdo_topslot' }}, { bidder: 'appnexus', params: { placementId: '11654208' }}, 5 of, relating to, or derived from animals. It does not use a word in its basic literal sense. A metaphor is very expressive; it is not meant to be taken literally. var mapping_houseslot_a = googletag.sizeMapping().addSize([963, 0], [300, 250]).addSize([0, 0], []).build(); { bidder: 'onemobile', params: { dcn: '8a969411017171829a5c82bb4deb000b', pos: '8a9691010178783c4831416439820259' }}, 'max': 30, { bidder: 'criteo', params: { networkId: 7100, publisherSubId: 'cdo_btmslot' }}, Define metaphor. 2021. iasLog("exclusion label : resp"); var pbMobileHrSlots = [ 'pa pdd chac-sb tc-bd bw hbr-20 hbss lpt-25' : 'hdn'">. English To Zulu - Official Zulu Dictionary Specially, Zulu To English Dictionary & Dictionary English To Zulu Site Are Ready To Instant Result English To Zulu Translator & Zulu To English Translation Online FREE. storage: { Metaphor, on the other hand, comes from the Greek word metapherein (“to transfer”), which is also fitting, since a metaphor is used in place of something. var mapping_btmslot_a = googletag.sizeMapping().addSize([746, 0], [[300, 250], 'fluid']).addSize([0, 0], [[300, 250], [320, 50], [300, 50], 'fluid']).build(); A dead metaphor is a metaphor that has the spellbound fundamental image of its meaning due to repetitive and popular use. { bidder: 'criteo', params: { networkId: 7100, publisherSubId: 'cdo_rightslot' }}, cmpApi: 'iab', This is a quick sample of what I want your project to look like. { bidder: 'triplelift', params: { inventoryCode: 'Cambridge_Billboard' }}, Learn more. 'increment': 1, Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. },{ googletag.pubads().setTargeting('cdo_alc_pr', pl_p.split(",")); iasLog("OT mode", "default - geofeed null"); "error": true, document.head.appendChild(btScript); cmpApi: 'iab', Metaphorical phrases are widely used in English. 1 A figure of speech in which a word or phrase is applied to an object or action to which it is not literally applicable. } { bidder: 'pubmatic', params: { publisherId: '158679', adSlot: 'cdo_leftslot' }}]}, bids: [{ bidder: 'rubicon', params: { accountId: '17282', siteId: '162036', zoneId: '776140', position: 'atf' }}, A metaphor is very expressive; it is not meant to be taken literally. When we use metaphor, we make a leap beyond rational, ho-hum comparison to an identification or fusion of two objects, resulting in a new entity that has characteristics of both: the voice isn't like silk; it is silk. name: "unifiedId", if(window.geofeedData != null) { }; { bidder: 'pubmatic', params: { publisherId: '158679', adSlot: 'cdo_rightslot' }}]}, params: { { bidder: 'ix', params: { siteId: '195451', size: [320, 50] }}, Metaphor Meaning . { bidder: 'criteo', params: { networkId: 7100, publisherSubId: 'cdo_btmslot' }}, name: "pbjs-unifiedid", if(!isPlusPopupShown()) { bidder: 'sovrn', params: { tagid: '346688' }}, { bidder: 'ix', params: { siteId: '555365', size: [120, 600] }}, 15th century, in the meaning defined at sense 1, Middle English methaphor, from Middle French or Latin; Middle French metaphore, from Latin metaphora, from Greek, from metapherein to transfer, from meta- + pherein to bear — more at bear. googletag.pubads().setTargeting("cdo_l", "en"); { bidder: 'sovrn', params: { tagid: '346688' }}, { bidder: 'onemobile', params: { dcn: '8a969411017171829a5c82bb4deb000b', pos: '8a9694390178783c4ccf4165904d028a' }}, Learn more. { bidder: 'sovrn', params: { tagid: '387232' }}, {code: 'ad_rightslot', pubstack: { adUnitName: 'cdo_rightslot', adUnitPath: '/23202586/cdo_rightslot' }, mediaTypes: { banner: { sizes: [[300, 250]] } }, { bidder: 'appnexus', params: { placementId: '11653860' }}, gdpr: { animal products, an animal characteristic. var mapping_rightslot2 = googletag.sizeMapping().addSize([746, 0], [[300, 250], [120, 600], [160, 600]]).addSize([0, 0], []).build(); }, },{ if(window.isCCPAMode()) Example. [count] “He was drowning in paperwork” is a metaphor in which having to deal with a lot of paperwork is … ga('set', 'dimension3', "combinationPanel"); pbjs.que.push(function() { Allgemein ist die Metapher ein sprachlicher Ausdruck mit sehr bildhaftem Inhalt. { bidder: 'pubmatic', params: { publisherId: '158679', adSlot: 'cdo_btmslot' }}]}, googletag.pubads().addEventListener('slotRenderEnded', function(event) { if (!event.isEmpty && event.slot.renderCallback) { event.slot.renderCallback(event); } }); Unlike a simile, where two things are compared directly using like or as, a metaphor's comparison is more indirect, usually made by stating something is something else. The metaphor of an iron horse for a train, for example, is the elaborate central concept of one of Emily Dickinson's poems—though neither iron horse nor train appears in the poem, the first and final stanzas of which are: A mixed metaphor is the linking of two or more elements that don't go together logically. { bidder: 'ix', params: { siteId: '194852', size: [300, 250] }}, { bidder: 'pubmatic', params: { publisherId: '158679', adSlot: 'cdo_rightslot2' }}]}]; googletag.pubads().setTargeting("cdo_pc", "dictionary"); Mithilfe der Metapher wird ein Bild erzeugt, das auf einen bestimmten Aspekt hin interpretiert werden kann und somit eine Bedeutung erhält… { bidder: 'pubmatic', params: { publisherId: '158679', adSlot: 'cdo_topslot' }}]}, { bidder: 'ix', params: { siteId: '555365', size: [120, 600] }}, With noun/verb tables for the different cases and tenses links to audio pronunciation and … { bidder: 'appnexus', params: { placementId: '19042093' }}, { bidder: 'criteo', params: { networkId: 7100, publisherSubId: 'cdo_topslot' }}, { bidder: 'ix', params: { siteId: '195451', size: [300, 250] }},